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Welcome to our blog: your hub for smart expertise on SEO, LLMO and content! We show you what really works in a simple and practical way – from analysis and strategy to implementation.

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LLMO strategy: 3 steps to greater visibility in Google AIOs, ChatGPT, and more
LLMO
Strategy

LLMO strategy: 3 steps to greater visibility in Google AIOs, ChatGPT, and more

SEO is no longer enough. If you want to be visible in AI responses such as ChatGPT, Gemini, and Google AIOs, you need new strategies. We'll show you how to increase your brand's visibility—including practical examples.
Marco Schlauri
Marco Schlauri
16 Jul 2025
10 Minutes
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LLMO strategy: 3 steps to greater visibility in Google AIOs, ChatGPT, and more
LLMO: Definition, examples & measuring success in the age of AI-driven search.
LLMO
SEO

LLMO: Definition, examples & measuring success in the age of AI-driven search.

AI dominates modern search. That means faster answers for users and fewer clicks for your website. Find out how this affects your SEO and what you can do now to stay visible.
Marco Schlauri
Marco Schlauri
15 Jul 2025
7 Minutes
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LLMO: Definition, examples & measuring success in the age of AI-driven search.
Top 11 SEO agencies 2025: Find the best Swiss agency for your project
SEO
LLMO

Top 11 SEO agencies 2025: Find the best Swiss agency for your project

If you want to be visible today, you need an agency that can keep up. We have evaluated the best SEO agencies in Switzerland according to clear criteria so that you can find the right match for your business.
Marco Schlauri
Marco Schlauri
10 Jun 2025
15 Minutes
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Top 11 SEO agencies 2025: Find the best Swiss agency for your project
How much will content marketing cost in 2025?
Content
SEO
LLMO

How much will content marketing cost in 2025?

Are you planning your marketing budget or want to get started with content marketing? We provide you with an overview of the costs and providers.
Joeline Fruchi
Joeline Fruchi
04 Jun 2025
7 Minutes
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How much will content marketing cost in 2025?
Google vs. ChatGPT: How Switzerland will search in 2025
SEO
LLMO
Analysis

Google vs. ChatGPT: How Switzerland will search in 2025

Our survey shows that 50% of users prefer ChatGPT over Google. Find out what this means for your SEO strategy in our new study.
Marco Schlauri
Marco Schlauri
29 May 2025
3 Minutes
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Google vs. ChatGPT: How Switzerland will search in 2025
The Idea Farm: 8 sources for constantly finding new content ideas
Content
Implementation

The Idea Farm: 8 sources for constantly finding new content ideas

Problems with content ideation? With an idea farm, you can create a sustainable process for unique content ideas. We'll show you how!
Joeline Fruchi
Joeline Fruchi
22 May 2025
5 Minutes
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The Idea Farm: 8 sources for constantly finding new content ideas
.ch or .com: Which domain strategy is better? We analysed 3,200 search results.
SEO
Strategy

.ch or .com: Which domain strategy is better? We analysed 3,200 search results.

Our study of 3,200 search results shows how an optimal domain strategy improves the SEO performance of Swiss companies.
Lukas Müller
Lukas Müller
15 May 2025
8 Minutes
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.ch or .com: Which domain strategy is better? We analysed 3,200 search results.
Blog introductions: How to write compelling introductions – including examples
Content
Implementation

Blog introductions: How to write compelling introductions – including examples

If the intro isn't gripping enough, readers will jump ship. Write introductions that captivate your target audience: we'll tell you how!
Joeline Fruchi
Joeline Fruchi
01 May 2025
7 Minutes
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Blog introductions: How to write compelling introductions – including examples
Content distribution: 5 tactics for maximising reach and traffic
Strategy
Content
SEO

Content distribution: 5 tactics for maximising reach and traffic

Distributing content is just as important for the success of your marketing as writing strong copy. We reveal 5 successful tactics.
Marco Schlauri
Marco Schlauri
17 Apr 2025
8 Minutes
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Content distribution: 5 tactics for maximising reach and traffic