Convert customers through content – with your Content-Marketing-Agency

Focus on content that converts search queries into leads and actively generates demand. We make your company's expertise visible and understandable – right where your target audience is looking for answers. Instead of generic texts, you get efficient workflows and ready-to-publish content that delivers results.

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Many websites are full of copycat content.

With AI, content is becoming more and more interchangeable every day. Many websites are full of generic texts that neither rank nor convert. At the same time, AI overviews and LLMs provide answers directly and without clicking. For finance and tech companies in particular, this means that those who fail to impress with genuine expertise will get lost in the crowd.

Are you held back by a lack of processes?

Unique content requires the right workflows and resources in both SEO and content creation. Many companies lack both. This leads to bottlenecks in content creation or to simply reproducing what others are already saying. We help you prevent exactly that.

Transform your expertise into leads!

Together, we develop efficient content processes that focus on your company's expertise. This enables you to continuously produce content that not only captures demand but also creates new demand and motivates your target group to take action. As a result, you gain qualified leads and strengthen your authority in the market.

Copycat Content

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  • Ist für Keywords statt für Menschen geschrieben
  • Wiederholt, was andere schon gesagt haben
  • Liefert generische Texte ohne echte Insights
  • Geht in AI Overviews und LLMs unter

Wirkungsvolle Inhalte

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  1. Setzen bei den Bedürfnissen der Zielgruppe an
  2. Machen einzigartiges Fachwissen sichtbar
  3. Bieten neue Perspektiven, Daten und klare Meinungen
  4. Sind in Google, AI Overviews und LLMs auffindbar
Approach

Use future-proof Formats for real business impact

Thought Leadership Content

Google and LLMs reward originality. Those who share their own data, clear opinions or fresh perspectives in studies and articles are cited, linked and recommended more often. With precisely this kind of thought leadership content, we increase the visibility of your brand in Google, LLMs and the media.

Product-led Content

75% of all customers do their own research before talking to sales. With product pages, comparison articles, case studies and listicles, we make your offering visible when decisions are being made – and ensure that potential customers land directly with you.

YourAdvantageswith a professional content marketing agency

Visibility

Build your brand awareness sustainably. With unique content, you'll achieve top rankings in Google, appear in AI overviews, and be mentioned in LLMs, media, and industry listings. Instead of expensive ads, you'll gain organic visibility that secures your reach and authority.

Engagement

Strengthen communication with your target group. Focus on content that makes your company's expertise tangible – and that your target group reads, comments on and shares. This creates dialogue and a strong connection to your brand.

Conversions

Turn attention into business success. With content that builds trust, addresses objections and facilitates purchasing decisions, you'll generate more leads, demo requests and newsletter sign-ups. At the end of the day, it's not the click that counts, but the conversion.

 Benefit from a comprehensiveRange of Content Services

"ready to publish" Content

Through interviews with founders and subject matter experts, we draw on expertise directly from your company and translate insights, experiences and knowledge into high-quality content. Our in-house copywriters with industry experience break down even complex topics in an understandable way and turn them into texts tailored to your target audience. We rely on data-driven content creation and combine in-depth research with creative storylines.

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The result is high-quality content that not only convinces, but also remains visible in search engines and LLMs.

SEO Briefings

Benefit from high-quality content briefs that provide your team and/or external copywriters with clear guidance and are ideal for working with or without AI. You will receive all the important information: target audience, search intent, specific problems and wishes of your customers, as well as recommendations on structure and content.

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With detailed recommendations for better visibility in Google, AI overviews and LLMs, you can ensure that your content is not only published, but also found and read.

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Would you like to start using briefings yourself, but don't have a suitable template? You are welcome to purchase our briefing template.

Optimisations & Edits

Your company writes its own content, but you want to make sure it has the desired impact? We check the structure, content and comprehensibility and optimise your content specifically for Google, AI overviews and LLMs. This ensures that your texts are not only online, but also effective.

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With each edit, you learn more and build up internal knowledge to create even more targeted content in the future.

(AI) Content Workflows

A functioning content stream requires clear processes. We assist you in establishing workflows that combine efficiency and creativity – with and without AI. In doing so, we automate what makes sense and demonstrate where human creativity remains crucial.

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This creates structures that enable your team to continuously publish high-quality content without encountering bottlenecks.

Coaching & Workshops

Even in the age of AI, successful content creation requires a great deal of expertise. We pass on our experience from over 10 years of SEO and content writing directly to you and your team. In workshops, coaching sessions or regular feedback loops, we prepare strategists, marketers and copywriters for content creation.

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This allows you to build up internal expertise and become less dependent on external resources in the long term.

Content Distribution

Together, we develop cross-channel editorial plans that ensure greater predictability and reach. This allows us to identify which format works best for your target audience on which channel and show you how to turn a single idea into multiple effective pieces of content – from blog articles and LinkedIn posts to newsletters.

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This saves resources and makes your content pipeline scalable.

Select the appropriateContent Packagewith transparent costs

DIY

Do It Yourself

  • Development of an AI content workflow for up to three formats
  • Setup Performance Reporting Dashboard
  • One-off Edu Workshop
CHF 3'500 (one-off payment)

DWY

Done With You

  • Fixed number of consulting hours
  • Development of an AI content workflow for up to three formats
  • Fixed number of Content Briefs for the creation of Product-led Content.
  • Edu sessions on an hourly basis.
  • Monthly Reporting
From CHF 2'500/Month

DFY

Done For You

  • Fixed number of consulting hours
  • Fixed number of Product-led Content pieces per month – (AI) Content Workflow included
  • 1 Thought Leadership Content Piece (study) per quarter
  • Edu Sessions on an hourly basis
  • Monthly Reporting‍
From CHF 5'000/Month

Trust in the combination ofExperience & Innovation

Julie Soum
Coface
"When I showed the content you had written to our mid-market sales leader, he thought it was an internal document. That speaks volumes."
Cyril Schenker
SZKB
"Financial topics are often highly complex. Digital Leverage succeeds in presenting our expertise in such a way that it creates content that appeals to and inspires our target groups."

Still no content marketing strategy?

We develop a search and content strategy that provides you with clarity and guidance. To do this, we analyse your current setup along the entire customer journey – from content and technology to the performance of your website and relevant channels, topics and formats.

This allows you to see exactly where you stand and which steps will have the greatest impact.

Discover services

MakeContentyour competitive advantage

We are one of the few digital marketing agencies in Zurich with a strong technical background and our own content team. Talk to our managing director Marco now, with no obligation, and find out how we can make your website profitable.

  • 12 years of experience in Search & Content

  • Thought Leader & Speaker at confrences

  • Lecturer on the first LLMO course at a Swiss university

Book your fist call
Meet the team
Marco Schlauri
Managing Director

FAQs

What does a Content Marketing Agency actually do?

We develop strategies and content that make your brand visible and help you attract new customers. For us, this means combining Thought Leadership Content with product-led content so that you can build trust and achieve conversions.

How much does Content Marketing cost?

The costs depend heavily on the scope of the project – whether we support you with briefings, optimise existing content or set up a complete content pipeline including workflows. Our DIY projects start at CHF 2,500. We would be happy to provide you with a tailor-made quote.

You can also read about how content marketing costs are structured in our blog.

How do you differ from traditional SEO or content outsourcing?

Many agencies deliver cookie-cutter content packages. We work differently: through interviews with your experts, we focus on your company's expertise and translate it into content that your target audience can find on Google, AI Overviews and LLMs – and that will convince them. The result is content that not only generates clicks, but also moves your business forward.

What makes a good content strategy?

A good content strategy connects your target audience, channels and business goals. It is geared towards the needs of your customers and defines clear topics and formats that are effective throughout the entire customer journey. After all, it's not more content that matters, but more results.