Achieve maximum visibility – with an SEO Audit

We show you what is blocking your visibility on Google, Bing and LLMs such as ChatGPT, and how you can fully exploit your potential with targeted SEO measures. Not just an audit for the filing cabinet, but a sound basis for removing obstacles and measurably accelerating your search strategy.

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The competition ranks better!
Our traffic is down!
ChatGPT doesn't mention us!

Are you losing visibility and traffic, but don't know exactly why or where to start?

No wonder: zero-click searches are on the rise, AI overviews and LLMs seem like a black box. And internally, there is often a lack of expertise to truly understand and utilise modern search channels.

A thorough SEO audit provides clarity: whether in the area of technology, content or authority – we find the catch and show you the most important levers for greater visibility in Google, Bing and LLMs.

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Start

Male your company'sUSPvisible to your target group

You don't just want more clicks, you want more customers. Classic SEO falls short here: superficial analyses and pseudo-metrics such as search volume or visibility index won't get you anywhere. We dig deeper.

Instead of simple keyword research, we analyse what your target group really wants and use this to develop effective measures – for visibility, trust and conversions.

We don't believe in page-long audits that gather dust in a drawer. Our goal: to identify blockages, clear the way and quickly get your search strategy on track.

Solutions

Benefit from concreteMeasuresin Tech, Content & Linkbuilding

Content Audit

Most websites offer a lot of content, but it often remains ineffective: too generic, impossible to find, without a conversion goal.

Our content audit shows you which content performs well and why, and where you are losing visibility. We evaluate your content not only according to rankings, but also according to relevance, structure and EEAT factors.

Finally, you receive clear recommendations on which content you should expand, streamline or recreate so that your content converts.

LLMO Audit

LLMs such as ChatGPT are changing the way people search. However, the sources they use and how they weight content is a black box for many.

Our LLMO Audit sheds light on this: How visible is your website in LLM responses? Which topics are addressed? And how can you optimise your content in a targeted manner?

With our LLM Visibility Dashboard and specific recommendations for action, you can see where you already appear and how you can specifically increase your chances in this new discovery channel.

Tech Audit

Even the best content is useless if no one can crawl, index or understand it. Our tech audit shows you whether your website provides a stable foundation for visibility.

We analyse bot journey mapping, structure, loading times and mobile usability, among other things, and uncover where technical hurdles are slowing down your success.

You gain a clear overview of the most important areas for improvement and receive concrete measures to make your website SEO-fit.

Keyword Research & Competitor analysis

Keywords will still be relevant in 2025 – but they are only one piece of the puzzle. That's why we start with the jobs-to-be-done and challenges of your target group and derive relevant topics from them.

To do this, we map customer journeys instead of just keywords, analyse search intent and trends, and identify gaps compared to the competition.

Instead of keyword lists, you get topic clusters with conversion potential and clear differentiation.

Backlink Audit

Backlinks and brand mentions remain a strong ranking factor. We uncover untapped opportunities and lay the foundation for outreach, digital PR and link magnets.

Our audit shows you which links build trust and where you lack authority. We check link profiles, anchor texts and landing pages for relevance, diversity and toxicity.

This creates a solid foundation for meaningful link building and sustainable visibility.

Local SEO Audit

For local providers, visibility in the local area is crucial – yet local SEO is often neglected. This costs rankings, clicks and conversions in Google Maps & Co.

We analyse your Google Business profile, location signals, NAP consistency, local keywords, landing pages and regional authority.

You can look forward to concrete measures that will make you the first choice in your region – in Maps, Local Packs and Voice Search.

Harness yourPotentialin search engines and LLMs!

Contact us for an initial meeting or request a brief analysis of your website – free of charge and with no obligation.

Request a brief analysis

Get your SEO audit at afair price

Small Website

  • Up to 500 pages
  • One language version
From CHF 4’000

Medium Website

  • Up to 2,000 pages
  • Max. 2 language versions
From CHF 7’000

Large Website

  • More than 2,000 pages
  • Multiple language versions
From CHF 10’000
Procedure

Get started with us in a provenAudit Process

01

Kick-off

Before we start, we want to understand what makes your business tick: What are your goals? Who is your target audience? Where do you see opportunities and obstacles?

In a joint kick-off meeting, we clarify tasks, expectations and responsibilities and create the basis for a targeted analysis with a goal-oriented roadmap.

02

Customer Journey Mapping

Traditional keyword research doesn't go far enough. That's why we start with structured customer journey mapping: What are your target group's needs? Where and how do they search for solutions? Which content and formats have the greatest leverage?

To find out, we conduct interviews with customers or experts from sales teams and customer support, analyse touchpoints and prioritise topics according to business impact.

03

Analyse

Now let's get into the details – with a modular audit tailored to your setup and goals.

In the audit, we evaluate all measures according to their impact, effort and relevance for your target group, so that you have a clear roadmap for the future of your website.

04

Workshop

In a joint workshop, we will present the results to you, discuss open questions and outline specific next steps: Which measures have the greatest leverage? What can you implement immediately? Where can we support you as a sparring partner?

You will receive a prioritised package of measures. But please note: an audit without a strategy remains theoretical. Our audit creates the foundation – in our SEO strategy, we then show you how to achieve measurable success.

Trust in the combination ofExperience & Innovation

Daniel Abebe
HuggyStudio
"With Digital Leverage on board, I knew I had a reliable partner with the best technical and content expertise for my investment in SEO and content."
R. Dietrich
ASN, Advisory Services Network AG
"Digital Leverage's SEO audit was extremely thorough and practical. We found the clearly prioritised roadmap for improving our technical basis and content structure particularly helpful."

Google vs. ChatGPT: How Switzerland will search in 2025

AI-powered tools such as ChatGPT, Gemini and Claude are now part of everyday life. But how pronounced is this change in Switzerland?

To answer this and other questions, we at Digital Leverage conducted a survey of 312 people in German-speaking Switzerland.

Read the article

MakeSEO & LLMOyour competitive advantage

We are one of the few digital marketing agencies in Zurich with a strong technical background and our own content team. Talk to our managing director Marco now, with no obligation, and find out how we can make your website profitable.

  • 12 years of experience in SEO & content

  • Speaker at conferences and universities

  • Author of SEO Examples

Marco Schlauri
Managing Director

FAQs

Who would benefit from an SEO audit?

An SEO audit is worthwhile for all companies that want to use their website as a growth lever – for example, if traffic or visibility is declining, a relaunch is pending, or you want to tap into new target groups and markets. Even if your content does not appear in ChatGPT & Co. or you want to check whether your SEO strategy is still up to date, the audit will provide you with the necessary clarity.

How long does an SEO audit take?

Depending on the size and complexity of your website, an SEO audit usually takes 2 to 4 weeks. We will agree on the specific timeline together at the kick-off meeting so that you know from the outset when you will receive which results.

What happens after the audit?

We will present the results of the audit to you in a joint workshop. You will not only receive a list of technical errors, but also a clear overview of the status of your website, a well-founded analysis of its potential, a prioritised package of measures and concrete to-dos that you can implement immediately. Whether you tackle the implementation internally or continue working with us – for example, on strategy, content creation or technical support – is entirely up to you.

Why should I hire you for the SEO audit?

Instead of superficial checklists and standardised PDFs, we provide a substantive analysis – target group-based, LLM-oriented and practical. We show you how to become visible in tools such as ChatGPT, which content builds trust and converts, and how search engines actually index your website. Our audit is not a compulsory exercise, but a clear lever for your online success.