Increase your visibility in AI searches with your LLMO agency in Zurich
Prompts instead of keywords: More and more users are interacting directly with ChatGPT, Perplexity or Google's AI Overviews. Those who don't appear there lose customers to the competition. As an LLMO agency, we help you design and directly implement search and content strategies – for greater visibility and recommendations in Google and LLMs.
Is LLMO just the next hype?AI search is
a black box!Why doesn't ChatGPT mention us?
a black box!
You invest in content, but don't know whether it will even appear in ChatGPT or Google?
No wonder: zero-click searches are rapidly increasing. ChatGPT and Google AIO provide direct answers to numerous questions and prompts.
Those who produce content that merely repeats what is already known are therefore becoming increasingly invisible.
At the same time, these changes also offer incredible opportunities. But to benefit from them, you need the right strategy.
We ensure that yourBrandis recommended in LLMs
- Slight optimisations to existing content are not enough to become visible in LLMs. Your brand will only be cited if your content actually offers genuine added value.
These two content formats will lead you to success:
Thought leadership Content deliberately breaks with consensus, develops new theories, presents studies and provides unique insights. You will be mentioned by third-party sources and LLMs because, as the author, you provide original inspiration.
Product-led content follows the general consensus, but makes it clear to searchers why your product is the best solution for their specific situation. Even ChatGPT has to name specific brands when users ask for concrete recommendations.
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Traditional SEO
- Focused on search volume, clicks and rankings in search engines
- Follows best practices and recommendations from others
- Delivers copycat content or what everyone else is already saying
Digital Leverage
- Aims for visibility in LLMs and conversions
- Develops new approaches and processes
- Focuses on product-led content and Thought Leadership Content
Get your brand into the minds of yourTarget Audience
Awareness
Optimise for platforms where your ideal customers (ICP) are active and which are used as sources by LLMs.
Visibility
Get recommended in LLMs when potential customers search for products and services like yours.
Engagement
Captivate your audience with relevant content and accompany them throughout the entire customer journey.
Conversions
Generate qualified leads and relevant enquiries that increase your sales.
LLMO-Crash-Course
Start yourLLMO Projectwith a clear process
Currently, we only have limited data on how potential customers create prompts. This makes it all the more important to be close to the target group. In customer journey workshops with your team, we identify customer needs and enrich them with insights from SEO tools, interviews and platforms such as Reddit. At the same time, we check your technical setup. The result: prioritised topic clusters, targeted optimisations and precise technical recommendations.
We combine the findings from the analysis phase into a coherent LLMO strategy that aligns technical and content-related measures towards a common goal: greater visibility in search engines and LLMs such as ChatGPT. In a joint strategy workshop, we discuss all the details and plan the next milestones – from optimising existing content to designing new, valuable content formats.
In interviews with founders and subject matter experts, we gather your internal expertise and translate it into compelling content. We work with you to implement the prioritised LLMO tasks directly. We proactively support you in building relevant visibility in search and answer engines so that you can reach and convert your target audience at the right time. The most effective way to achieve this is through a combination of Product-Led Content and Thought Leadership Content.
OurLLMO Skillsfor your success
Start your ownSuccess Story
"What was most valuable to me was the content you implemented in line with the strategy not only increased traffic and visibility, but also continuously generates new leads for us."
More qualified leads for BMapp
In the highly competitive construction and real estate market, BMapp wanted to establish itself as a PropTech alternative to market leader PlanRadar – but with a new website, hardly any content and zero SEO visibility.
We developed a product-led content strategy that highlighted BMapp's strengths and addressed its competitive weaknesses. This resulted in conversion-oriented landing pages and blog articles that directly addressed the target group and prioritised leads over clicks.
Supplemented by a targeted backlink strategy from the construction and real estate industry, BMapp quickly gained visibility. The result: organic traffic in the four-digit range and a significant increase in qualified enquiries.
"You quickly immersed yourselves in our topics and understood the target group. This was a pleasant surprise for many people internally."
+108% non-brand traffic for BEKB
The Berner Kantonalbank (BEKB) wanted its website not only to generate reach, but also to attract potential new customers in a highly competitive industry.
Our strategy therefore focused on what really matters to BEKB: well-founded content that reflects BEKB's expertise on specific topics in order to build long-term topical authority. Instead of offering more of the same content on familiar topics, we focused on gaps in topics that were not yet being addressed by the competition.
In addition, we optimised the header navigation to strengthen internal linking and improve user guidance at the same time. The result: organic reach has increased fivefold and clicks have more than doubled.
MakeLLMOyour competitive advantage
We are one of the few digital marketing agencies in Zurich with a strong technical background and our own content team. Talk to our managing director Marco now, with no obligation, and find out how we can make your website profitable.
12 years of experience in SEO & content
Speaker at conferences
Teaches Switzerland's first LLMO course at the HSLU
FAQs
Does LLMO really offer any benefits, or is it just a short-lived hype?
Quite the contrary. LLMO is here to stay. The way people search and gather information is changing rapidly. 89% of B2B buyers already use tools such as ChatGPT in the purchasing process. And it's working: LLM traffic converts 4.4 times better on average than traditional SEO traffic.
Google and OpenAI are racing for search supremacy. The only sure trend is that everything is becoming more AI-driven. Anyone who wants to be visible in the future needs strategies that are geared towards LLMs and AI overviews.
How do SEO and LLMO differ?
SEO and LLMO pursue a similar goal: visibility. But the path to achieving it differs fundamentally. Instead of keywords, prompts are used today; instead of positions, presence in answers counts.
LLMs no longer analyse entire pages, but rather individual text passages for their semantic relevance and provide direct answers instead of just links. The decisive factor is therefore no longer whether a keyword appears somewhere on the page, but whether a paragraph really answers a question – and does so better than other content on the web.
Today, visibility is created by content that helps users. With changing search behaviour, KPIs are also changing: instead of CTR and ranking, what counts is whether you are recommended in AI overviews or chatbots.
How much does LLMO cost?
That depends on your starting point and your goals. A typical LLMO audit including strategy usually costs between CHF 4,000 and 10,000. Together, we define the scope and ensure that your investment pays off. With a setup that suits you.
How long does it take for LLMO to take effect?
Our process (see above) takes approximately four weeks from analysis to strategy. After that, it's time for implementation. We are happy to support you here as well, so you can see results more quickly.
Depending on the initial situation, the first effects can be seen just a few weeks after implementation – especially if you have already invested in SEO and high-quality content. With a fresh setup, experience shows that it takes 1 to 2 months for visible results to emerge.
Does LLMO effectively bring me more leads and sales?
LLMO works throughout the entire customer journey. With Thought Leadership Content, you position yourself early on with your target group, build trust and remain "Top of Mind". When the decision is made, you benefit from this mental availability.
At the same time, product-led content ensures that you are recommended as a solution in the active purchasing phase – by ChatGPT, Google AIOs or other LLM systems. This creates visibility that works: you are not only found, but also chosen.
Why should I choose Digital Leverage as my LLMO agency?
At Digital Leverage, we see LLMO as an enormous opportunity and are convinced that it has the potential to become more significant than traditional SEO ever was. While many LLMO measures are still relatively new, we bring extensive experience in the finance, insurance and tech sectors to the table.
This industry knowledge enables us to accurately classify AI-driven changes in search behaviour and, as an LLMO agency in Zurich, to tap into new opportunities together with our clients. Thanks to our curious, analytical mindset and daily experiments, we are able to regularly achieve new successes.