Generate leads instead of just rankings with the right SEO agency from Zurich

New features such as AI overviews and platforms such as ChatGPT are changing the way your target audience searches for and compares products. We help you make the leap from classic SEO to a future-proof search strategy. Generate more leads and revenue by becoming visible in Google and AI responses.

Is SEO still worthwhile?
Will we appear in
AI Overviews?
Do I need to optimise our content?

Are you struggling with declining visibility and less traffic, wondering if and how you should invest in SEO?

SEO is more important today than ever before. The AI revolution has not led to people searching less, but rather searching differently. We help you take advantage of this new search landscape – with a clear technical and content roadmap tailored precisely to your target audience. This way, you'll not only gain clicks, but also measurably more leads.

Curious? As one of the few SEO agencies in Zurich with a sole focus on SEO and LLMO, we help you master new challenges and seize opportunities before your competition does.

Book your first call
Approach

Gain moreLeads, not just keyword rankings

The days of long keyword lists and generic copycat content are over.

Today, Google (and especially ChatGPT) rewards companies that truly understand their target audience. And that's exactly where we come in – with a strategy that starts with real customer questions.

We analyse how potential customers search for solutions today. And why they ultimately choose you.

We make this added value visible: in Google Search, in AI overviews and in tools such as ChatGPT, and through the targeted use of the right content, tech and PR initiatives.

Mindset

What should you look for whenChoosingan SEO agency?

A top SEO agency has proven references (such as case studies for your industry or the Swiss market), the right skills (SEO, LLMO, tech, content, analytics) and clearly shows from the outset which goals can be achieved with which budget.

However, the most important factor is the agency's mindset. In the AI era, only those companies that have the courage to swim against the tide, question the status quo and break new ground will achieve real business results.

Traditional SEO

  • Focused on search volume and rankings
  • Follow best practices and recommendations from others
  • Limited to the content of Wiki and copycat content

Digital Leverage

  1. Aims for visibility and conversions
  2. Develops new approaches and processes
  3. Translates expert knowledge into content with real business impact

BecomeNo. 1in search results and with your target group

Awareness

Build long-term presence with relevant mentions, strong backlinks and organic reach instead of short-term advertising effects.

Visibility

Be there exactly when your target customers are actively looking for solutions like yours, and be there where they make their decisions.

Engagement

Inspire your target group with tailored content that sparks interest and triggers the next step in the customer journey.

Conversions

Turn reach into impact with qualified leads and enquiries that directly translate into measurable revenue.

Awareness

Build long-term presence with relevant mentions, strong backlinks and organic reach instead of short-term advertising effects.

Visibility

Be there exactly when your target customers are actively looking for solutions like yours, and be there where they make their decisions.

Engagement

Inspire your target group with tailored content that sparks interest and triggers the next step in the customer journey.

Conversions

Turn reach into impact with qualified leads and enquiries that directly translate into measurable revenue.

Solutions

Benefit from10+years of expertise that delivers results

Analysis

Instead of traditional keyword research, we focus on joint Customer Journey Mapping. In workshops with your team, we identify the biggest challenges facing your target group, review your technical setup and research where your community interacts. The result: high-conversion topic clusters and a prioritised tech roadmap instead of endless keyword lists with no added value.

Strategy

Based on the analysis results, we develop a clear SEO strategy that aligns technical and content-related measures towards a common goal: maximum visibility in search engines and LLMs such as ChatGPT. In a strategy workshop, we work together to define the next steps – from optimising existing content to developing new, high-quality content formats.

Implementation

In interviews with founders and subject matter experts, we gather valuable insights and translate them into compelling and effective content. We work with you to implement prioritised SEO measures and actively support you in building sustainable visibility and traffic flows that not only create reach but also attract qualified customers.

OurSEO Skillsfor your success

Consulting

Benefit from proactive and comprehensive consulting that consistently takes your business model, target groups and changing search behaviour into account. We question existing approaches and show you where untapped potential lies. We also help you coordinate internal systems and ensure that all departments work together optimally. Always with the goal of increasing sales, not just rankings.

Tech

Even the best content is worthless if Google or LLMs cannot crawl, index or understand it. We analyse technical obstacles – from page structure and loading times to JavaScript issues – that could be hindering your visibility in search results. Based on this, we develop specific recommendations for action to optimise your website for the future.

Content

Many websites offer a lot of content, but it often fails to achieve the desired effect: it generates too few leads or sales. We reveal where you lack visibility, how your content is rated in Google and AI searches, and where there is specific potential for optimisation. What sets us apart from traditional SEO agencies is that we take a practical approach and not only deliver strategies, but also the appropriate content from our own pen – ready to publish.

Linkbuilding & Digital PR

We create and optimise content for your website and simultaneously prepare it for newsletters, LinkedIn or other relevant platforms. This gives you a double benefit: you become a sought-after source of information and - thanks to repurposing - you also appear in external posts that are used by Google or LLMs for their answers. With a single content idea, you become visible in multiple ways.

Tracking & Reporting

Today, classic SEO metrics only capture a fraction of reality. Clicks no longer show what really matters. Together, we define new, meaningful KPIs, measure your progress with prompt and visibility tracking, and discuss developments on an ongoing basis – including customised Looker Studio dashboards or your preferred reporting setup.

References

Start your ownSuccess Story

Gilles Baillod
BMapp
"What was most valuable to me was the content you implemented in line with the strategy not only increased traffic and visibility, but also continuously generates new leads for us."
Tech
Product-led SEO

More qualified leads for BMapp

In the highly competitive construction and real estate market, BMapp wanted to establish itself as a PropTech alternative to market leader PlanRadar – but with a new website, hardly any content and zero SEO visibility.


We developed a product-led content strategy that highlighted BMapp's strengths and addressed its competitive weaknesses. This resulted in conversion-oriented landing pages and blog articles that directly addressed the target group and prioritised leads over clicks.


Supplemented by a targeted backlink strategy from the construction and real estate industry, BMapp quickly gained visibility. The result: organic traffic in the four-digit range and a significant increase in qualified enquiries.

Manuel Zigerli
BEKB
"You quickly immersed yourselves in our topics and understood the target group. This was a pleasant surprise for many people internally."
Finance
Thought Leadership SEO

+108% non-brand traffic for BEKB

The Berner Kantonalbank (BEKB) wanted its website not only to generate reach, but also to attract potential new customers in a highly competitive industry.

Our strategy therefore focused on what really matters to BEKB: well-founded content that reflects BEKB's expertise on specific topics in order to build long-term topical authority. Instead of offering more of the same content on familiar topics, we focused on gaps in topics that were not yet being addressed by the competition.

In addition, we optimised the header navigation to strengthen internal linking and improve user guidance at the same time. The result: organic reach has increased fivefold and clicks have more than doubled.

What does it cost forSEO?

  1. We do not sell standardised SEO projects. The status quo and your goals determine the scope and amount of your investment.
  2. Depending on the size and complexity of your website, an SEO audit including strategy usually costs around CHF 4,000 to 10,000.
  3. Together with you, we develop an individual project scope and prepare a quote that precisely matches your needs.

MakeSEOyour competitive advantage

We are one of the few digital marketing agencies in Zurich with a strong technical background and our own content team. Talk to our managing director Marco now, with no obligation, and find out how we can make your website profitable.

  • 12 years of experience in SEO & content

  • Thought Leader and speaker at conferences

  • Teaches Switzerland's first LLMO course at the HSLU

Marco Schlauri
Managing Director

FAQs

Which is the best SEO agency in Zurich and Switzerland?

There is no such thing as the ‘best’ agency – but there are partners who are a perfect fit for your company, your budget and your challenges.

We specialise in breaking down complex customer journeys and developing SEO strategies for financial and tech companies (SaaS, FinTech, EdTech, MedTech, etc.). Over the last two years, we have built up an SEO and LLMO playbook specifically for these industries. Our copywriters are not only fluent in German, English and French, but also in technical jargon, and can communicate even complex topics in an understandable way.

Feel free to read our top list of the Top 11 best Swiss SEO agencies.

What about SEO for AI? Do you only optimise for Google or also for ChatGPT?

Google is rapidly evolving into an AI search engine – with AI Overviews, AI Mode (currently only available in the US) and dialogue-oriented search experiences. A return to the ‘10 blue links’ is unlikely.

That's why we always think of SEO and LLMO together – for Google, ChatGPT, Perplexity and the like. You only have one brand and one website, which we optimise holistically. The goal: maximum visibility in search results and LLM responses.

How long does it take for SEO to take effect?

From analysis to finished strategy, we need around one month, after which implementation begins. Established companies with an existing SEO base often see results after just a few weeks. For start-ups or those without preparatory work, two to three months is realistic.

Important: SEO is not a one-off project, but an ongoing process. Google updates, new features such as AI overviews and changing user behaviour require regular adjustments. That's why we support many clients over a period of 6 to 12 months – to optimise strategies, exploit opportunities and react quickly to changes.

Does SEO also help us generate leads and sales?

Yes, if done correctly. Rankings and clicks are only valuable if they bring qualified users. That's why we focus on two content formats:

Thought Leadership Content: Deliberately breaks with consensus, develops new theories, presents studies and provides unique insights. You will be mentioned by third-party sources and LLMs because you, as the author, provide original inspiration.

Product-led Content: Follows the general consensus, but makes it clear to searchers why your product is the optimal solution in their specific situation. Even ChatGPT has to name specific brands when users ask for concrete recommendations.