Become Top of Mind with the right SEO-Strategy

Focus on SEO with impact: we combine search data, target group insights and industry knowledge to create effective SEO and LLMO strategies. This ensures you are visible in Google, LLMs and other platforms exactly where it matters for your business. No overloaded checklist, just a clear roadmap with actionable measures.

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We are not achieving our goals!
We're out of ideas!
Our content is useless!

Not sure which topics really have potential in the age of Google AI Overviews and ChatGPT? Or do you publish content regularly but still aren't generating any leads?

Then what you're missing isn't a to-do list, but a search strategy that makes all the difference:

Together, we'll find out what's bothering your target group, what opportunities are hidden on which channels, and prioritise measures according to their impact.

So that you can achieve measurable results with your content in the future.

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Approach

Link SEO & LLMO with realRevenue

  • Viele SEO- & LLMO-Massnahmen wirken auf den ersten Blick produktiv: mehrere Blogposts, potente Keywords in Überschriften, zig technische Optimierungen wie strukturierte Daten und eine stets aktuelle Sitemap. Auf diese Weise führen SEO und LLMO aber selten direkt zu mehr Umsatz, weil sie so häufig an den Bedürfnissen der Zielgruppe vorbeischiessen.
  • Anstatt zu fragen „Für welche Keywords sollten wir ranken?“, finden wir deshalb gemeinsam heraus, was deine Zielgruppe wirklich beschäftigt und bauen unsere Strategie genau darauf auf.
  • So verbinden wir tiefes Zielgruppenverständnis, klare Business-Ziele und die Dynamik moderner Suchplattformen zu einer Search-Strategie, die deinem Brand Sichtbarkeit verschafft – und dir mehr Planbarkeit deiner Marketing-Aktivitäten erlaubt.
  • Viele SEO- & LLMO-Massnahmen wirken auf den ersten Blick produktiv: mehrere Blogposts, potente Keywords in Überschriften, zig technische Optimierungen wie strukturierte Daten und eine stets aktuelle Sitemap. Auf diese Weise führen SEO und LLMO aber selten direkt zu mehr Umsatz, weil sie so häufig an den Bedürfnissen der Zielgruppe vorbeischiessen.
  • Anstatt zu fragen „Für welche Keywords sollten wir ranken?“, finden wir deshalb gemeinsam heraus, was deine Zielgruppe wirklich beschäftigt und bauen unsere Strategie genau darauf auf.
  • So verbinden wir tiefes Zielgruppenverständnis, klare Business-Ziele und die Dynamik moderner Suchplattformen zu einer Search-Strategie, die deinem Brand Sichtbarkeit verschafft – und dir mehr Planbarkeit deiner Marketing-Aktivitäten erlaubt.
  • Viele SEO- & LLMO-Massnahmen wirken auf den ersten Blick produktiv: mehrere Blogposts, potente Keywords in Überschriften, zig technische Optimierungen wie strukturierte Daten und eine stets aktuelle Sitemap. Auf diese Weise führen SEO und LLMO aber selten direkt zu mehr Umsatz, weil sie so häufig an den Bedürfnissen der Zielgruppe vorbeischiessen.
  • Anstatt zu fragen „Für welche Keywords sollten wir ranken?“, finden wir deshalb gemeinsam heraus, was deine Zielgruppe wirklich beschäftigt und bauen unsere Strategie genau darauf auf.
  • So verbinden wir tiefes Zielgruppenverständnis, klare Business-Ziele und die Dynamik moderner Suchplattformen zu einer Search-Strategie, die deinem Brand Sichtbarkeit verschafft – und dir mehr Planbarkeit deiner Marketing-Aktivitäten erlaubt.
  • Viele SEO- & LLMO-Massnahmen wirken auf den ersten Blick produktiv: mehrere Blogposts, potente Keywords in Überschriften, zig technische Optimierungen wie strukturierte Daten und eine stets aktuelle Sitemap. Auf diese Weise führen SEO und LLMO aber selten direkt zu mehr Umsatz, weil sie so häufig an den Bedürfnissen der Zielgruppe vorbeischiessen.
  • Anstatt zu fragen „Für welche Keywords sollten wir ranken?“, finden wir deshalb gemeinsam heraus, was deine Zielgruppe wirklich beschäftigt und bauen unsere Strategie genau darauf auf.
  • So verbinden wir tiefes Zielgruppenverständnis, klare Business-Ziele und die Dynamik moderner Suchplattformen zu einer Search-Strategie, die deinem Brand Sichtbarkeit verschafft – und dir mehr Planbarkeit deiner Marketing-Aktivitäten erlaubt.

Many SEO and LLMO measures appear productive at first glance: multiple blog posts, powerful keywords in headlines, countless technical optimisations such as structured data and a constantly updated sitemap. However, SEO and LLMO rarely lead directly to increased sales in this way because they so often miss the mark when it comes to the needs of the target group.

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Instead of asking ‘Which keywords should we rank for?’, we work with you to find out what really matters to your target group and build our strategy around that.

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We combine a deep understanding of your target group, clear business goals and the dynamics of modern search platforms to create a search strategy that gives your brand visibility – and allows you to plan your marketing activities more effectively.

Solutions

Become No. 1 in your industry with strategicMeasuresthat work.

Jobs-to-be-done

Those who rely solely on SEO tools fail to meet the real needs of their target group.

We don't start with keywords, but with the jobs-to-be-done of your customers: What motivates them? What tasks do they want to accomplish? And what do they hope to achieve?

These insights form the basis for strategic approaches in all your communication.

Value Proposition

Many companies find it difficult to communicate their own value convincingly.

We sharpen your value proposition in the digital context: Which topics play to your strengths? How do you stand out from the competition in Google and LLMs?

This allows you to become visible for exactly what makes you special and position your expertise where it has the greatest impact.

Content & Theme Strategy

Strategy does not mean doing everything – it means prioritising the right things.

We develop topic clusters along the customer journey, define suitable formats and prioritise content that contributes to your business goals.

This creates the basis for content that is not only found in Google, ChatGPT & Co., but also read and shared.

Channel- & Distribution Strategy

Distribution is not an add-on, but a central part of your content strategy. If you don't consider it, you limit your reach from the outset.

We develop a cross-channel distribution strategy – from websites and LinkedIn to newsletters and PR.

This allows you to use content multiple times and deliver it directly to your target audience.

Boost yourPerformancein Google & LLMs now!

Get to know us and our approach in a non-binding and free initial consultation.

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Determine theScopeof your strategy

Strategy "Light"

  • Small Website
  • Focus on a specific subject area
From CHF 4’000

Strategy "Value"

  • Medium Website
  • Focus on several subject areas
From CHF 6’000

Strategy "Pro"

  • Big Website
  • Covers all subject areas
From CHF 8’000
Process

Rely on a provenProcess

01

Goal Definition

To get off to a strong start, we establish a common understanding of your business, your product, your market and your desired success.

Together, we define measurable goals tailored to your growth strategy and the requirements of your target group.

02

Analysis

In the analysis, we examine your existing setup along the customer journey: from content and technology to the current performance of your website to relevant channels, topics and formats.

03

Strategy Development & Prioritisation

Based on the SEO audit, we develop topic, channel and process strategies. We evaluate each measure according to its business impact, effort and relevance.

Finally, we summarise everything in a structured strategy document with a clear roadmap and practical instructions.

04

Handover & Empowerment

We won't leave you alone with a complicated PDF, but will bring the strategy to life for you and your team in a workshop.

Together, we will discuss opportunities, open questions and next steps. If you wish, we can also provide you with support during implementation – from consulting and content creation to technical implementation.

Trust in the combination ofExperience & Innovation

Laura Mark
Hapimag
"Digital Leverage's SEO-focused content strategy performed even better than originally estimated. They clearly exceeded our traffic expectations."
Loïc Schülé
Denteo
"You have taken our SEO and content marketing to a whole new level with your dedication. A big thank you to the entire team!"

.ch or .com: Which domain strategy is better?

Choosing the right domain extension is a crucial factor for your success in Google searches. That's why we analysed 3,200 search results to provide you with even better advice on domain extensions.

In this article, you will learn how an optimal domain strategy improves the SEO performance of Swiss companies.

Read the article

MakeSEO & LLMOyour competitive advantage

We are one of the few digital marketing agencies in Zurich with a strong technical background and our own content team. Talk to our managing director Marco now, with no obligation, and find out how we can make your website profitable.

  • 12 years of experience in SEO & content

  • Speaker at conferences and universities

  • Author of SEO Examples

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Meet the team
Marco Schlauri
Managing Director

FAQs

What makes a good SEO strategy?

68% of all customer journeys start with a search query. A strong SEO strategy ensures that you are visible at precisely this moment – with content that offers your potential customers real added value.

Whether Google, AI overviews or LLMs: a good strategy brings the right information to the right channels. It orchestrates targeted measures to increase your visibility, relevance and conversion. The goal? To identify the levers that really make a difference and use them consistently.

Who can benefit from an SEO strategy?

A search strategy is worthwhile for all companies that want to systematically build organic growth and become top of mind with their target group – whether they are scale-ups, SMEs or large corporations. This is particularly relevant for relaunches, new markets or stagnating traffic.

What distinguishes your search strategy from others?

We don't provide boring theory or checklists that you and your team can't do anything with. Instead, we provide a clear roadmap with practical measures tailored to your target group, your setup and your resources, leading you on the fastest path to the success you desire.

What happens after the strategy phase?

You can implement the strategy independently with your team, secure our support through consulting as needed, or commission us to implement content, tech measures, or link building.

Why should I hire you for an SEO strategy?

As pioneers in the LLMO field, we combine SEO with advanced approaches to ensure that you can also be found in ChatGPT & Co. In addition, we not only develop strategies, but also support you in their implementation.

And what's particularly exciting for finance and tech companies: we have in-depth industry expertise and therefore know how to make even complex products visible.