Joeline Fruchi is Head of Content and Co-Managing Director at Digital Leverage. Previously, she worked for several years as a project manager and team lead at a Zurich-based content marketing agency. With over seven years of experience in SEO and content marketing, she helps companies develop content strategies, optimise processes and create content that makes an impact. Her focus is on the finance, insurance and tech industries. She is particularly enthusiastic about using customer research to better understand target groups and translating this knowledge into scalable content processes.