Attract Qualified Leads with the Right SEA Agency

SEA (Search Engine Advertising) encompasses all paid ads on search engines, primarily Google Ads. Your ads appear directly above or below the organic search results. This allows you to reach customers at the exact moment they’re actively searching for your products or services.

SEO builds organic visibility through content, technical optimization, and authority—it’s a long-term, sustainable process, but it takes time.

SEA delivers immediate, paid visibility, is flexibly scalable, and is perfect for quickly generating leads.

The greatest impact is achieved when both disciplines work together seamlessly: SEA fills your funnel immediately, while SEO ensures consistent reach and lower costs per lead over time.

Google Ads reaches people, among other things, when they search for specific products and services. ChatGPT Ads is an additional paid advertising channel in the context of AI conversations.

We'll work with you to determine whether ChatGPT Ads could be a useful addition for your target audience and goals. In doing so, we'll evaluate the potential applications and performance of this channel separately from your Google Ads campaigns.

If you want to be listed as a provider in organic AI responses, you’ll need an additional SEO and GEO strategy: clear information about your business, relevant content, and solid evidence of your expertise. A paid ad is not an organic recommendation.

An SEA agency plans, creates, and manages paid search campaigns, such as those using Google Ads. At Digital Leverage, this includes strategy, account analysis and setup, conversion tracking, campaign optimization, and reporting. The services you need depend on your current situation.

The advertising budget depends on your market, the competition, and your desired results. We consider how many relevant leads or sales you want to generate and what cost per conversion is economically viable. When launching a new campaign, we review these assumptions based on initial campaign data and adjust the plan accordingly.

1. Clarify the Starting Point and Goals

During the initial consultation, we’ll discuss your offering, your target audience, and your previous experience with Google Ads. Together, we’ll determine which results are relevant to you.

2. Check the account and measurements

For existing campaigns, we analyze the account and the data set. For a new campaign, we define the required account structure and conversion tracking.

3. Implement Strategy and Campaigns

We coordinate campaigns, ads, budget allocation, and landing pages. Together, we define the scope, responsibilities, and next steps.

4. Evaluate and Further Develop

After launch, we continuously monitor the campaigns. During the agreed-upon strategy meetings, we analyze the results and discuss the next steps.

As soon as your campaigns go live, you’ll often see your first clicks on the very same day. We use the first 1 to 2 weeks to collect data: Which search queries are effective, which ads are performing well, and what is the cost per lead?

We can begin making initial optimizations as early as the first few days after the campaign goes live. Ideally, however, a campaign should run for at least 3 months so that we have enough reliable data to optimize effectively and minimize wasted reach. From that point on, we can reduce costs, increase conversions, and scale campaigns step by step.